In a publicity coup engineered by producer Mike Appel, Springsteen appears simultaneously on the covers of Time (“Rock’s New Sensation”) and Newsweek (“Making of a Rock Star”) magazines. Springsteen tells Time, “I don’t understand what all the commotion is about…I feel like I’m on the outside of all this, even though I’m on the inside. It’s like you want attention, but sometimes you can’t relate to it.” In Newsweek, he says, “What phenomenon? We ain’t no phenomenon. The hype just gets in the way.”
Springsteen’s third LP, Born to Run, is released. Co-produced by Springsteen, Appel, and Landau, the album is wildly praised by critics and goes gold in a matter of weeks, cementing Springsteen’s reputation and his standing with the label after the relatively poor commercial performance of his first two albums.
A high-profile, ten-show stand begins at The Bottom Line in New York and builds excitement for Born to Run, with the title track released as a single at the end of the month.
Jon Landau’s “Growing Young with Rock and Roll” is published in The Real Paper. Columbia singles out one line from Landau’s lengthy column to be used in a marketing campaign: “I have seen the future of rock and roll, and its name is Bruce Springsteen.” The line seems ready-made for ad copy, and, taken out of context and used in a heavy advertising blitz, it becomes both a needed spur to album sales and the bane of Bruce’s existence.
The Columbia Records release of Bruce Springsteen’s debut album, Greetings from Asbury Park, N.J. From the Lester Bangs review in Rolling Stone: “He’s been influenced a lot by The Band, his arrangements tend to take on a Van Morrison tinge every now and then, and he sort of catarrh-mumbles his ditties in a disgruntled mushmouth sorta like Robbie Robertson on Quaaludes with Dylan barfing down the back of his neck. It’s a tuff combination, but it’s only the beginning. Because what makes Bruce totally unique and cosmically surfeiting is his words. Hot damn, what a passel o’ verbiage!”