The Future

Jon Landau’s “Growing Young with Rock and Roll” is published in The Real Paper. Columbia singles out one line from Landau’s lengthy column to be used in a marketing campaign: “I have seen the future of rock and roll, and its name is Bruce Springsteen.” The line seems ready-made for ad copy, and, taken out of context and used in a heavy advertising blitz, it becomes both a needed spur to album sales and the bane of Bruce’s existence.