May 22, 1974

The Future

Jon Landau’s “Growing Young with Rock and Roll” is published in The Real Paper. Columbia singles out one line from Landau’s lengthy column to be used in a marketing campaign: “I have seen the future of rock and roll, and its name is Bruce Springsteen.” The line seems ready-made for ad copy, and, taken out of context and used in a heavy advertising blitz, it becomes both a needed spur to album sales and the bane of Bruce’s existence.