NBC Universal announce this morning that it would show a one-hour telethon and concert on its broadcast network and cable television stations on Friday night to benefit Hurricane Sandy relief efforts. The telethon, “Hurricane Sandy: Coming Together,” will be held at NBC’s Rockefeller Plaza studios and hosted by Matt Lauer, the co-host of “Today.” Bruce will perform on the telethon in addition to Billy Joel, Jon Bon Jovi, Sting and Christina Aguilera; Jimmy Fallon, the host of NBC’s “Late Night,” and Brian Williams, the anchor of “NBC Nightly News,” will also appear.
The telethon will be shown simultaneously on NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA, and streamed live on the NBC.com website. It will be broadcast live from 8 p.m. to 9 p.m. Eastern time for the East Coast and on a tape delay for the West Coast. NBC said that money collected from the telethon would be donated to the American Red Cross.