In a publicity coup engineered by producer Mike Appel, Springsteen appears simultaneously on the covers of Time (“Rock’s New Sensation”) and Newsweek (“Making of a Rock Star”) magazines. Springsteen tells Time, “I don’t understand what all the commotion is about…I feel like I’m on the outside of all this, even though I’m on the inside. It’s like you want attention, but sometimes you can’t relate to it.” In Newsweek, he says, “What phenomenon? We ain’t no phenomenon. The hype just gets in the way.”